Blossom

A smart watering controller
for smarter sprinklers.

Envoy and our partners created a solution for one of the worlds most relevant and daunting issues: water conservation. We designed and developed a new product, built a brand and marketing story and launched a new company that has raised millions of dollars from influential venture capitalist and opened up big box retail channels like Best Buy.

  • Client.

    Blossom
  • Project.

    Brand & Venture
  • Office.

    Irvine, California

Project Scope

  • Business Strategy
  • Branding
  • Naming
  • Logo Design
  • Product Design
  • Industrial Design
  • Website Design & Development
  • Copywriting
  • Photography
  • Video Production
  • 3D Rendering
  • Illustration
  • Packaging
  • Style Guide
  • Responsive Design
  • UX Design
  • Information Architecture
  • iOS Development
  • Android Development
  • API Integrations
  • UI Development
  • Touch Base Animations
  • Authentication
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There’s a global
water shortage.

The average homeowner wastes more than 50% of their irrigation due to archaic sprinkler controllers. Many do have the ability to adjust the water usage, but the process is complicated and time-consuming. Thanks to the growing momentum of Nest and other connected smart home products, the “IoT” (Internet of Things) category has exploded in popularity over recent years. Many of these products are designed to simplify interactions inside the home, but overlook the expansive area outside the home, thus contributing to a serious global issue. In this, we saw great opportunity to take a product that consumers never thought of and make it much more thoughtful.

We made a
smarter way to water.

We created Blossom – the smart watering controller that self-programs your sprinkler system based on real-time weather forecasts and yard-specific plant types. By conserving both water and money spent on your water bill, Blossom makes a smarter yard and a better planet. ENVOY built Blossom from the ground up. Seated at the table alongside our partners, we architected an ambitious goal with a smart process that utilized every corner of our capabilities. Our nimble interdisciplinary team worked as one to design a brand and platform that made Blossom a powerfully cohesive story, generating interest from venture capitalists and big box retailers.

  • Smart garden options are growing and Blossom, a new irrigation controller, is designed to stand out from the crowd.

for Blossom.

“Blossom claims it will lower your water bill by up to 30 percent, but I’ve had the unit long enough to support that claim. What I can tell you is our water consumption has gone down and our grass remains green.”

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Results.

ENVOY concepted, designed and built a smart product that CNET called “a meteorologist for your sprinklers.” Which is appropriate, because the company and product have experienced meteoric rise by capitalizing on an impressive Series A funding round while launching in over 125 Best Buy locations around the country.

125+

Best Buy Locations

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